Key SEO Metrics You Should Be Tracking

 

Since digital marketing is a very dynamic world, it becomes
imperative to understand and effectively track your SEO performance in order to
emerge successful in it. Being one of the top
SEO companies in UAE, Brandcare Digital believes that there are some key
SEO metrics which should be monitored. These metrics provide insight into the
performance of a website and, at the same time, they outline the deficiencies
of a website in order to guide the strategy toward better search engine
rankings. In this blog post, we will get into the
key SEO metrics that you should track towards the optimization of your
website against its competitors.

The Importance of SEO Metrics

SEO metrics are very important in measuring the success of
your SEO efforts, providing data that is quantifiable and can be looked into to
see exactly how the website is performing within search engines. By closely
tracking your SEO metrics, you’ll have the ability to do the following:

Key SEO metrics to track

Organic traffic

Organic traffic refers to the number of visitors reaching
your website through unpaid search results. It thus becomes a direct measure of
how well your SEO campaign is working in driving traffic to your site. An
increase in organic traffic means that your website ranking on targeted
keywords has improved and is attracting more visitors.

Why Track Organic Traffic?

It aids in identifying trends and patterns in user behavior.
Keyword Rankings: This metric helps to track your keyword rankings and find out
how well your website is doing for some specified search terms. It provides
information about the position of the website in SERPs for targeted keywords.
You can adjust your strategy by seeking improved visibility into them, which
may be gained through the regular tracking of keyword rankings.

Why Track Keyword Rankings?

It identifies top-performing and underperforming keywords.
The refinement of content and keyword strategy is improved. It provides you
with insights regarding your competitors’ performance

On-Page SEO Metrics

Bounce Rate

Bounce rate is the percentage of visitors that leave after
viewing only one page. In case your website’s bounce rate is considerably high,
you need to investigate this further since it could be an indication that users
are unable to find what they are looking for or your website’s content is
insufficient.

Why Monitor Bounce Rate?

It identifies the user’s engagement and the quality of its
content. It helps in identifying pages that require renovation. It impacts
overall SEO performance.

Average Session Duration

Average session duration is simply a measure of the average
time users spend on your website. It is an essential metric to indicate how
engaging and useful your content is to visitors.

Why Track Average Session Duration?

Indictor of user engagement and effectiveness of content. It
helps identify which pages users are most interested in. It correlates with
higher search engine rankings.

Off-Page SEO Metrics

Backlinks

Backlinks are just inbound links from another website to
yours. It’s a very strong indicator in SEO, explicitly defining authority and
trust one has in your content. You can define the credibility of your website
in the eyes of search engines by tracking backlinks based on their number and
quality.

Why Track Backlinks?

Influences search engine ranking. It helps in identifying
opportunities for link building and indicates the quality of your content.

Domain Authority

Domain Authority is a metric developed by Moz to approximate
the ranking potential of a given site on search engines. It is based on several
factors, like the quality and number of backlinks. With this DA, you will be in
a position to estimate the strength of your website’s SEO in general.

Why You Should Track the Domain Authority?

Gives a benchmark for SEO performance. Allows comparison of
the strength of your website against competitors. It indicates if your
link-building efforts are successful.

Technical SEO Metrics

Page Load Speed

The page load speed is the time it takes for your website to
load completely. This metric is very critical to user experience and SEO, as
search engines increase high loading speed websites in their rankings. Slow
page load speed will give you more bouncers, thus bringing down ranking in
search engine results pages.

Why Track Page Load Speed?

Affects User Experience and Engagement and Search Engine
Rankings. It helps find out technical issues that need fixing.

Mobile Usability

Since more and more users are accessing websites from their
phones, mobile usability has become one of the intrinsic SEO metrics. A usable
mobile site provides a much greater user experience, ensures high search engine
rankings, and gives an assurance that the web is more accessible and usable.

Why Monitor Mobile Usability?

Enhances user experience on mobiles. Improves search ranking.
Enhances Mobile Traffic and Engagement.

Next-Gen SEO Metrics

Click Through Rate

Click-through rate refers to the percentage of users that
click on your website link from search results. Therefore, a high CTR directly
means that your meta titles and descriptions are relevant and appealing to the
queries of users.

Why Track the Click-Through Rate?

Measures the performance of meta titles and descriptions. Aids
in improving organic search traffic. Indicates relevance to search queries.

Conversion Rate

Conversion rate refers to visitors performing certain
activities on a website, be it buying a product or filling out a contact form.
It is thus an essential measure in letting someone know whether their website
actually does what they want from it in terms of business.

Why Track Conversion Rate?

Measures the success of your website in driving actions. Helps
identify areas for improvement in the user journey. Offers you insights into
how well your marketing strategy is working.

Conclusion

Tracking the right SEO metrics ensures that you are
optimizing your website to the best so that it stays competitive in the digital
landscape. According to Brandcare Digital, one of the Leading SEO Company
in Dubai, tracking key metrics helps you understand that your effort toward
SEO works. By periodically analyzing and acting on such metrics, one will be
able to enhance the performance of your website to drive more organic traffic
toward set business goals.

For more on how you can optimize your SEO strategy, look no
further than Brandcare Digital the Top SEO Company Dubai trusts for
unparalleled expertise and results.