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Search Engine Optimization (SEO) refers to the use of that help in improving the quantity and quality of website traffic for multiple reasons. It can help in acquiring new customers, appearing at the top of Google results, and generating more online sales.
However, if you don’t have any experienced SEO professionals in your company, hiring an SEO agency makes sense. We should tell you, hiring an agency might seem exciting and a chance to have some B2B experience, but it isn’t always easy.
4 Must-Ask Interview Questions for Your Chosen SEO Agency
No two agencies are the same. So, before an interview, narrow down your options to the most suitable agencies to achieve your goals. When you find a suitable fit for your business, schedule a meeting and prepare a comprehensive questionnaire and interview guide. Here are some questions you can add:
1. Do You Have Experience in Our Industry?
It seems like a simple question, but the answer from your chosen SEO agency could be the difference between your local business reaching new heights and you still searching for the right SEO services. It’s important to team up with an SEO agency that has worked in your industry.
Make sure you ask for previous client references and evidence if the agency’s response is affirmative. It will give you more confidence moving forward with the next question.
2. Do You Guarantee Local SEO Results?
The right answer in most cases would be the agency saying “no”. Lots of fraudulent agencies started the practice of making false promises and claims like guaranteeing the first rank on Google and so on. However, the right agency will refrain from making such claims and might present a confident answer by offering a money-back guarantee.
3. What Metrics Do You Prioritize?
This could help you get an idea of whether your business and the chosen SEO agency are on the same page. For instance, it might not be a good fit if the agency prioritizes search engine ranking for keywords while you aim to drive more traffic through customer calls.
In any case, the two top priorities of any SEO agency should be to generate valuable leads and drive more sales. In fact, that’s the primary reason why most companies outsource for SEO needs.
4. What Type of Reports and Updates Will You Be Sending in?
It will give you an idea about the way of communication of your chosen SEO agency. You can review a template or common practice taken up by the company you’re interviewing. Even a short but comprehensive report must contain answers and details understandable by you and your team.
Make sure you discuss the monitoring and analyzing the practice of the company regarding online store conversions. Since generating leads and driving sales are the top priorities, you should pay close attention to how your chosen SEO partner deals around it.
Conclusion
Ensure due research before outsourcing your local SEO needs. SEO has helped countless brands and companies reach new heights. For your business to experience the same, you will require a reliable SEO agency. Include the abovementioned questions to know whether your chosen agency is the right fit for your business.