5 Smart Ways A Small Business Can Improve Their Search Engine Rankings

SEO refers to the process through which you optimize your website that helps it to rank higher in the search engine rankings like Google, Yahoo, Bing, etc. The ultimate goal of SEO is to bring your business to the front of the people searching for offerings similar to yours. And who can transform into your paying customers? SEO for small businesses is especially challenging because most don’t hire a dedicated SEO company in Dubai.

Remember that you are competing not only with the brands in your niche but also publishers and other information sources similar to yours that appear in the search results. And you surely don’t have enough budget to compete with them all, so what should you do as a small business? Here are 5 smart ways that can help you improve your search engine rankings on a budget.

Understand the problems you are solving for your customers

Understanding what problem you are solving and the target audience you are attempting to reach is crucial for your SEO success. To understand this, you can ask yourself a few questions:

1. How, where, and when do your potential customers determine the need for your services or products?
2. Are they searching using their mobile phones, laptops, or desktops?
3. What’s the intent or desire of the user behind the search?

If you don’t understand this basic step, you may not be able to target the right audience. A professional SEO company in Dubai can help and use keyword research techniques to target the right keywords.

Fix technical SEO problems

Apparently, your website may appear fine with excellent colors, fonts, and graphics. But you might not know that there can be technical issues under the hood that adversely impacts your website traffic and rankings. Some common technical problems that many sites have include:

1. Website speed
2. Broken links
3. Duplicate content
4. Inefficient canonical elements use

To improve your website’s on-page, you need to conduct a technical SEO audit, and an SEO company in Dubai can help.

On-page Optimization

You might have heard about on-page optimization, but it’s not only about placing the keywords in a strategic place on your web pages. You need to develop high-quality and well-structured content naturally integrating the right keywords. It means you must optimize the following on your web pages:

1. Meta
2. Title tags
3. Sub-headings
4. Images
5. Body Content
6. Videos
7. Internal links
8. And many more

An experienced SEO company in Dubai has an in-depth understanding of these factors and can guide you in the right direction.

Create and optimize Google Business Profile (GBP)

For small businesses, Google Business Profile is critically important. It’s easy and quick to create, and best of all, it’s absolutely free! You can update all the relevant information about your business that your potential customers need to know and get in touch with you. A professional SEO company in Dubai can set up and optimize your GBP quickly and efficiently within your budget if you don’t know how to do it yourself.

Keep an eye on your competitors

Your online competitors are different from your physical competitors in the local area. You need to identify and keep an eye on your competitors. The websites in your niche that show up in the top five to ten first-page Google search results against the targeted keywords are your competitors. So you should focus on analyzing them. You can either use a tool to perform a competitor’s analysis or take the assistance of an SEO company in Dubai to perform a competitor’s analysis easily and effectively.

Following these smart tips, you can improve your search engine rankings.