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With the passage of time, the web is evolving and becoming advanced. Unfortunately, still, many businesses are not able to utilize it fully or properly, especially for users who have disabilities or special needs. According to one of the global survey of web accessibility, more than 90% of websites still doesn’t meet the Web Content Accessibility Guidelines. So if you are an SEO agency in Dubai or operating a website or eCommerce store, you need to pay attention to this critical aspect. Here are 5 practical ways that can help you improve your website’s overall accessibility for the users:
Use HTML markup properly
Whether your website designer adds HTML manually or not, you should place headers in the proper order. Screen readers used by users that comprehend information on the website pages, use these headers as their guide. If your page’s HTML or headers aren’t done right, the users accessing the screen with the reader will find it difficult to navigate.
Consider your website’s colors
The color of your website is another important factor to improve your website’s accessibility. People having color blindness find it challenging to distinguish between red, green, and other similar colors. Therefore, you should keep this factor in view while designing and coding your website. The SEO agency in Dubai can guide you about the design of your website and which colors you should use for better accessibility.
Make your website’s contextual links descriptive
Ensure that your website’s contextual links are as descriptive as possible. Most people who have special needs use screen readers to navigate different web pages. Nowadays, screen readers have the option of jumping across the links while navigating website pages to find what users are looking for. So the users hear the word or phrase of the text link irrespective of the content it’s linked to. The text link that only reads ‘click here’ or ‘more’ is simply useless. An SEO agency in Dubai can help you optimize your text links for the ease of limited capabilities of users.
Design Intuitive Navigation
Its highly recommended that you should always focus on creating intuitive and reasonably structured navigation of your website. Additionally, it’s better to integrate additional cues related to the hierarchy of your web navigation indicating content in varying importance levels by using enough styling. This enables the users to identify differences in the main content, headings, and sub-headings.
Conduct real user testing
Although it’s a big challenge to conduct website accessibility testing across a such wide range of users with special needs, it’s still recommended. And nothing can be as good as testing it on real users. However, you can use automated tools to help you find the issues in your website’s accessibility or hire a professional SEO agency in Dubai to analyze the complete website and improve its accessibility if needed.
Summing Up
While accessibility is an important consideration, you should be able to differentiate between accessibility and usability. A website that’s usable must also be accessible to users of all types and an SEO agency in Dubai can help you determine that. It is necessary to implement measures of accessibility that are beneficial for all web users whether they have special needs or not.