• Every second, people conduct more than 63,000 searches on Google, which means nearly 5.4 billion searches every day. Therefore, SEO in Dubai is crucial for your digital marketing strategy. However, it’s ever-evolving. With time, Google keeps updating its algorithm to meet the transforming demands of users. This makes it often challenging to keep pace with the newest and best SEO practices. It’s especially true when you manage various other digital marketing platforms. Here are the  SEO trends that you see dominating in 2022:

    People also ask for searches

    Nowadays, people commonly use Google’s ‘people also ask’ feature to explore search queries. So to achieve a higher rank in search engine results, you should give answers to the questions in your content that people asked in this section. Using keyword research tools, you can target the right keywords in your content and use them in your answers to improve your website’s ranking. You can also take the help of SEO in Dubai to find the most relevant long-tail keywords to use in your content.

    Implement ‘Core Web Vitals’

    Core Web Vitals comprises three interaction and speed measurements:

    1. First input delay (FID)
    2. Large contentful paint (LCP)
      3. Cumulative layout shift (CLS)

    FID refers to the duration the site takes to respond to the first interaction of the users. LCP measures how long your largest content on the web page takes to load. CLS focuses on the number of changes in layout your web page has passed through during its life span. You need to focus on improving these Core Web Vitals that helps your website significantly improve its performance in search engine rankings.

    Build a cornerstone content

    It is content on your website that always stays relevant. It is comprehensive, relevant, and always up-to-date. It\’s basically the content you want your users to find when searching for related keywords through search engines. It’s your website’s superstar. So ensure that it contains highly relevant and valuable information and is robust.

    Follow EAT principle

    As the algorithms of search engines continue to evolve, you also need to improve the quality of your content. So when you are building content, you need to follow the EAT principle, which Google uses to determine if your web pages have quality content or not. EAT stands for:

    1. Expertise
    2. Authoritativeness
    3. Trustworthiness

    You can improve your website’s EAT by creating unique and high-quality content, citing sources, including bio reflecting the expertise of the author, and avoiding using auto-generated content. Also, don’t use excessive advertisements, sales content, or paid links in marketing campaigns. You can achieve this through professional SEO in Dubai.

    Optimize your website’s footer

    There was a time when people used to place plenty of text about their businesses, products, and services in their footer space with the intent to boost organic traffic. But this practice doesn’t work anymore. Conversely, it can negatively impact your search engine ranking. This doesn’t mean you completely ignore your website’s footer. However, you need to be strategic about it. Try to be more descriptive in your anchor text, line it up with the search terms people are searching for, and bring them to your web pages. Also, link your case studies, product pages, and value-added pages like cornerstone content and resources in this part of your web page.

    Build high-quality backlinks

    This still remains relevant concerning the Google search algorithm. It still dominates the trends of SEO in Dubai, and it’s not going away sooner. The thing which determines your place in the search engine rankings is the quality of your backlinks. It plays a significant role in moving your web pages up the search engine ranking ladder. Google prefers quality over quantity, so be careful with the choice of backlinks.

    Use of AI content

    AI content is a good filler when you need to create a lot of content for your website in a short period. This recent content continues to become stronger. But you need to tweak and optimize AI content for SEO. However, humans still have to play the part of proofreading and editing AI-generated content. Quality and originality are what Google looks for, and you have to put in some effort in your final piece to achieve this. You can take the assistance of SEO in Dubai to provide you with quality backlinks and AI-generated content so that you can rank higher in the search engine rankings.

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