Search engines’ performance cannot be controlled by humans. It is possible to improve the likelihood of your website appearing in search engines. Google’s algorithm determines organic and paid rankings. It takes into consideration various metrics and features that Google considers to be important, such as ranking factors. An SEO Dubai company that uses Google’s ranking factors is trustworthy.
Google Ranking Factors: Types
- Off-page: This includes backlinks, and Google evaluates it from other sources.
- On-Page refers to the quality of the information and keywords contained on the page.
- Technical: These are the factors that affect the site’s overall performance.
We will be displaying some of the SEO companies’ technical strategies to increase rankings.
Google’s Technical Ranking Factors
Site and Page Speed
A website that takes too long to load is not something anyone likes. Search engines don’t like slow websites. Technical SEO is all about a site that loads quickly. Your ranking will suffer if your website takes too long to load. A site that is simple to navigate is preferred by users. This is why Dubai’s best SEO company recommends that you keep this in mind when making SEO improvements. There are many tools that can be used to test the speed of your website’s loading. Page Speed Insights, GTmetrix, and others are two examples.
Mobile Device Usability
Google crawls websites using a mobile-first index. The search engine uses the mobile version to assess pages. Your search engine ranking can suffer even if you have a perfect desktop version. To ensure that your pages are accessible on all devices, you should preview them. To evaluate your pages, you can use Google’s mobile compatibility tester.
– Internal Links
Search engines index and crawl different types of content from your site. Internal links are used by the crawler to correctly index and analyze the information. Your website’s internal links are hyperlinks that point to your site’s internal pages. Search engines will find you more easily if your internal links are well-structured. This is possible by knowing the URLs of each page you link to. Thematic clusters are used to organize your internal links. This makes it easier to navigate your content.
Google On-Page Ranking Factors
– Keyword Refinement
These search terms are essential for an SEO strategy that works. digital marketing companies in dubai explain they are search terms that users use when searching for the right content. You need to conduct keyword research before you can start writing your content. This research helps you to understand your target audience and create content that meets their search queries. Highlight 4-5 keywords when creating articles and then insert them in the page elements. Your site will be penalized if you use keywords in an incongruous way on your pages. Make sure you have clearer and better content on your website.
– Title and Header Tags
Once you have chosen your keywords, it’s important to place them on specific pages within your pages. For example, in the header tags and titles. These tags are used by search engines to index your page and learn more about it. Search engine results pages display title tags.
– Meta Description
Meta description is a brief description found in the HTML code for a web page. It is often displayed in search results. SEO consultants believe that the meta description does not impact ranking. Meta descriptions can provide search engines with more information about your site, and increase clicks. Meta descriptions are an important part of your web development company in dubai strategy.
Image Alt Text
An alt tag is a description of every image on your website. This tag is used to identify the image and help us index it correctly.
– URL Structure
Your search engine ranking can be affected by the structure of your URL. Search engines cannot learn much about pages if they are not given clear URL structures. URLs with a simple structure include keywords and are concise.
Search criteria for users are always changing. The content’s freshness also ages. Therefore, it is important to keep content current and provide more quality information.
Google’s Offpage Ranking Factors
Backlinks refer to the links that originate from your website. According to Google, the quality and quantity of links per page are a strong indicator of a website’s quality. Therefore, you must build your backlinks in a way that is consistent with your website’s content.