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For business owners in the UAE, ranking higher on popular search engines like Google and Bing is necessary. It is why every professional makes sure to optimize their business website. Interestingly, an SEO audit is the first step that a professional SEO agency takes to optimize your online platform and improve your SEO in UAE.
No matter If you are a local entrepreneur in Dubai or a thriving enterprise in Abu Dhabi, prioritizing SEO audit UAE can boost your online visibility. Have a look at the essentials that every business owner in the Middle East must focus on during an SEO audit.
Initiate Keyword Research
Remember that you re not conveniences will always search your products and services through particular phrases and keywords. Make sure you are aware of these terms. Every business owner in the UAE must understand the importance of localized keywords.
Pay attention to Arabic language keywords, regional phrases, and niche-specific keywords to improve your online visibility. Try to add keywords naturally all over your web content, especially in headings, titles, and meta tags.
Apply On-Page SEO
The process of on-page revolves around the optimization of different elements on the website that are under your control. for instance,
Title Tags
Try to make sure that every web page includes a descriptive title tag that revolves around your primary keyword.
Meta Descriptions
Remember that your method descriptions should be encouraging with a clear call to action. Most probably, there should be around 150 to 160 characters with spaces that compel users to perform the particular action.
Headings
Always format your content through a structured hierarchy of headings. Your main topic should be H1 along with different subheadings like H2 and H3 to support your content.
URL structure
Make sure that your website's URL is short, relevant, and includes the primary keyword.
Focus On Mobile Optimization
Because more than half of the population in the UAE are mobile users, business owners must focus on mobile. Under this process, you can make sure that your website is responsive enough to adapt to multiple screen sizes and perform seamlessly on different devices. Moreover, Google's algorithm also paradises mobile-friendly websites.
It means, that if a website is not optimized for smartphones, there are maximum chances of losing potential traffic.
Focus On Website Speed
Search engines heat slow-performing websites more than us. Businesses must remember that a fast-loading website is the key to search engine ranking. Today's digital users are more interested in visiting a website that can offer an improved user experience with a quick loading speed.
Professionals can easily optimize their images, invest in a content delivery network, and focus on browser caching to boost the speed of their online platforms.
Content Quality Matters
No matter how advanced the digital world becomes, content remains the key to SEO success. Business owners must hire a professional content team that can create relevant and valuable web content. Also, the team members must update the phone doctor descriptions, blogs, guides, and other content all over the website to enhance authority.
Moreover, the content should be SEO optimized and informative to keep users engaged.
Check For Broken Links and Errors
Ignore anything on your website but a broken link! The most common 404 error is one of the most annoying situations that quickly increases your website's bounce rate. Always make sure to check for net links and fix them to improve user experience. Not focusing on this issue can negatively impact your business website.
Audit Your Backlinks
Backlinks play an important role in planning SEO strategy. These are high authority links from other websites target audience is towards your platform. However, you must know that every backlink does not come from a reputable source. For this reason, you must audit your backlinks to make sure you are receiving recommendations from relevant and recognized websites.
Final Thoughts
Business owners looking to improve their online visibility must understand the importance of SEO audits in UAE. It is a great way to ensure that your online platform is optimized correctly for audiences and search engines. By collaborating with an SEO agency UAE and having a regular SEO audit, you can always outdo your competitors in the UAE market.