SEO Company in Dubai

5 Unique Content Mediums to Boost Your Digital Marketing Efforts

Digital marketing is always evolving, reflecting technological changes and prevailing trends. Content not just encompasses a few mediums, such as blogs and text, but covers everything from videos to graphics, social media posts to detailed case studies, and everything in between. A smart SEO company in Dubai uses all sorts of content mediums according to the business needs in its digital marketing strategy. Explore the latest 5 unique content mediums that are in trend and can help you significantly in boosting your digital marketing efforts.

Digital interviews and surveys

Interviews and surveys offer a great way to collect information and data regarding a particular issue, product, service, or topic. They can be a useful tool in the arsenal of any digital marketing or SEO company in Dubai to use for the benefit of their clients effectively. These mediums are usually in an organic discussion form, and you need to find the potential target audience for conducting interviews and surveys. They’ll help you share valuable information and build your brand’s authority.


Podcasting is another trending digital medium that can contribute to the success of your digital marketing campaign when used strategically. The podcasts comprise an audio or video series that you can create free of charge and share with your potential target audience online. Many reputed brands are now using this medium to create their podcast series, providing valuable information to their audience about various topics. The focus of some podcasts is the latest news, trends, and interviews, while others can be about developments in your industry.


You might be thinking how memes can be a medium for your digital marketing, but it has emerged as a powerful medium to attract people’s attention instantly. A meme, by definition, is a behavior or an idea that quickly spreads from person to person within a particular culture. In terms of digital use, memes are amusing graphics or pictures that instantly become viral or a trend online. So your expert SEO company in Dubai can use memes in your digital marketing strategy that becomes viral and attract the attention of your target audience to your brand.

Well-researched articles

Well-researched or journalistic articles are those content that has in-depth details and solid references focusing on a given idea or concept. These may include research studies, white papers, journal articles, and other similar pieces of content. The well-researched articles have original research supported by scientific evidence or study or it has scientific data that you present and draws a conclusion from it.

Content generated by users

The content generated by the users can have several forms, but in the present age, it has become a medium. The best way to promote user-generated content is by opening your channel. The type of medium you want to choose for user-generated content depends entirely on your needs, capacity, and marketing strategy. You can consult a professional SEO company in Dubai regarding using this medium to its maximum potential.